Meet the Millennial Man -- according to Nielsen

[Colorado Media Newsroom]

From The Denver Post:

Let’s play cultural anthropologist, peering into the strange habits of the Millennial Man. Observe him under his headphones, hunting and gathering on the Internet, grunting via social media. Nielsen is out today with another of its impersonal but statistically accurate reports, this time on the media habits of Millennial Men.

Offering a heads up to marketers, “new research from Nielsen offers a sneak peek into the hearts and minds of this desirable demographic.”

They spend less time watching traditional TV each week — “only 20 hours, compared to 23 hours for Millennial females, 28 hours for Gen X males and 38 hours for Boomer males.” But they more than make up the time online — “This group spends significantly more time (2 hours 15 minutes) per week than any other demographic watching videos on the Internet.”

The breakdown by race:
o African-American Millennial males spend more time watching content than Millennial men as a whole: these viewers spend nearly 33 hours a week with traditional TV and 3 hours watching videos on the Internet.

o Hispanic Millennial men watch less than the average Millennial man, spending an hour less (19 hours) on traditional TV and less than 2 hours watching online videos.

o Asian-American Millennial men spend the most time watching videos on the Internet, almost 4 hours watching internet video and the least amount of time watching traditional TV (11.5 hours).

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