Introducing TEGNA

[Colorado Media Newsroom]

From The Denver Post:



The brass at Gannett have had a brainstorm: or maybe it was a brain hiccup. As they split off the publishing branch of the company, the broadcast and digital division will be rechristened TEGNA.

That’s right. Some marketing/branding genius convinced the company to mix up some of the letters from the original name and rebrand as TEGNA. Per the announcement, “TEGNA will operate 46 stations Gannett currently owns or provides services to,” including KUSA-Channel 9 in Denver, as well as its digital unit.

I’m suggesting to higher-ups that the Denver Post now be known as The Vedner Tops. Sounds more modern, doesn’t it?

In a confusing sidelight, Gannet’s CEO said in a statement, “TEGNA is a nod to the more than 100 year-old history of Gannett.” Kind of half-a-nod. Introducing NAGET, GATNE, TANGE* oh, nevermind. Order the new signage.

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