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August 18th, 2023, 03:31 PM
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BIA Estimates 2023 Local Political Advertising of $534M
From Radio Online:
With the 2023 elections a little over two months away, BIA is estimating local political advertising will be around $534 million. This is an increase of 30% from $410 million in 2021, and more than double the $254 million in pre-pandemic 2019. TV OTA is estimated to get 43 percent of the while
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