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    Default Denver Post: Colorado Public Radio boosts staffing, signal in drive for statewide news coverage

    From The Denver Post:

    Colorado Public Radio boosts staffing, signal in drive for statewide news coverage

    The Centennial-based operation now boasts a news staff of 30 people

    Colorado Public Radio, based out of the Bridges Broadcast Center in Centennial, is expanding its statewide reach with new hires and a signal boost.
    Provided by Colorado Public Radio Colorado Public Radio, based out of the Bridges Broadcast Center in Centennial, is expanding its statewide reach with new hires and a signal boost.

    Colorado Public Radio this week announced new staff positions and its first-ever broadcasts in the state’s second-largest metro area.

    “We like to say our news reaches 90 percent of the state’s population, but CPR News has never been heard in Colorado Springs before,” said Sean Nethery, senior vice president of programming. “We’re all over the Front Range and in the mountains and on the Western Slope, so this is part of fulfilling our promise of being a statewide network.”

    In its drive to expand news operations statewide, Colorado Public Radio will also hire two full-time reporters in Colorado Springs and Grand Junction, in addition to purchasing a $550,000 AM transmitter/FM translator for the Colorado Springs area.

    The new reporters join three others who will be based at CPR’s Centennial headquarters, including an enterprise/investigative reporter, a digital producer and a curation editor who will “help CPR explore community events and develop material for podcasts,” according to a press statement.

    “This brings the news staff up to 30, which is in the middle of the pack for public radio stations across the country,” Nethery said. “In the last 15 to 20 years the focus has really been on developing local news, and we’ve been on this road ever since we went to a full-time news service back in 2001. Our news department has grown five-fold since then.”

    Instead of relying on freelance stories, the new local reporters will ferret out news in their respective communities — something listeners have been clamoring for, Nethery said. Among the 50,000 households that donate to CPR annually, Nethery and his colleagues say they have heard from many who want a stronger statewide public-radio news presence.

    “CPR is filling a consumer void that was left by commercial broadcast,” said Adam Jacobson, editor in chief of Radio & Television Business Report. “I’m willing to believe that KOA, with its booming signal that I can hear at night in Los Angeles, is not the same KOA of years ago — meaning they’re more of a political-opinion station and the Denver market demands news and information.”

    However, nonprofit CPR is no threat to major players like iHeartRadio, formerly Clear Channel, which owns KOA and commands most of the listeners in the Denver market, Jacobson said. CPR’s expansion to Colorado Springs is a separate but parallel operation.

    “Denver and Colorado Springs are obviously two very different types of markets, but (CPR) has established itself as a credible news source amid the rise of fake news, so there’s a thirst for this type of information,” Jacobson said.

    CPR was able to add funding for the five new positions because its “base budget” continues to reflect growing support from the community, vice president of communications Lauren Cameron said. CPR’s $16.8 million in revenue in 2016 represents about an 8 percent jump from $15.5 million in 2015.

    Furthermore, its new transmitter was paid for out of its reserve funding, Nethery said. Contingent upon FCC approval, CPR News will now be heard on 1490 AM and 102.1 FM in Colorado Springs, likely by spring 2017. CPR was represented in the transaction by Public Media Company. The Colorado Springs signals join two new FM translators that were recently added in Boulder and Pueblo, lending CPR News an FM voice up and down the Front Range, according to the press statement.

    Ryan Warner, host of "Colorado Matters," works in the Colorado Public Radio studios.Provided by Colorado Public Radio“Colorado Matters” host Ryan Warner at work in the Colorado Public Radio studios.
    About 95 percent of CPR’s funding comes from the private listener support, including businesses and foundations. Along with its OpenAir and CPR Classical music stations, Colorado Public Radio counts 470,000 weekly listeners, according to 2016 data from Nielsen Company, about 350,000 of which comes from the news broadcasts alone.

    CPR’s all-local news and culture website also attracts about 200,000 unique visitors per month, according to internal data from Google Analytics.

    “The point is, we’ve grown,” said Nethery, who has worked for CPR for 26 years — 11 in his current position. “But what’s different now is we have to grow beyond the metro area. We still have a long way to go, and we’re not done by any means.”

    Past moves by Colorado Public Radio include beefing up its signal and staffing at its OpenAir new-music station and teaming with public television for local programming since 2015.

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