Santa 107.3 gave away to a new format

[radiodude]

Well it looks like TRI-102.5 is still the KING of light rock music in Northern Colorado! Now someone over at IheartRadio had some kind of spiritual awaking!
Now 107.3 is UP(Positive Hits music) (just like AIR ONE or more like 91.1 KLOVE! )

[Colorado Media Newsroom]

From Radio Insight:



HeartMedia has launched Christian AC “Up 107.3” K297AK Loveland CO/97.9 KXBG-HD2 Cheyenne WY. This is the second annual format change on December 26 for the translator, which debuted its now former AC “Sunny” identity one year ago today. The station had stunted both years with Christmas music as “Santa 107.3“. iHeart is launching “Up 107.3” with a “30 Day Christian Music Switch” challenge to draw listeners of secular stations as opposed to going after the established “K-Love“, “Air 1” and “Way-FM” networks that already are entrenched in the Northern Colorado marketplace.

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