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  1. #1

    Default Jammin 101.5 Denver Enters Next Generation

    From Radio Insight:

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    Max Media Rhythmic Oldies “Jammin 101.5” KJHM Strasburg/Denver relaunched on Friday afternoon as it shifted to Rhythmic Hot AC. Positioning itself as “Jammin 101.5 – The Next Generation“, the station’s playlist is now focused on music from the 1990’s through today. A sample hour of the new Jammin 101.5 from 3pm yesterday included:

    Major Lazer & DJ Snake – Lean On
    Usher – You Make Me Wanna
    Jay Z & Beyonce – Bonnie & Clyde
    Robin Thicke – Morning Sun
    Eminem & Rhianna – The Monster
    Lauryn Hill – Doo Wop (That Thing)
    The Weeknd – The Hills
    Mark Ronson & Bruno Mars – Uptown Funk
    2Pac & Dr. Dre – California Love
    Ne-Yo – Miss Independent
    Mary J. Blige – Be Without You
    K Camp – Comfortable
    Warren G & Nate Dogg – Regulate
    Tove Lo – Talking Body


    more

  2. #2
    Join Date
    Jun 2012
    Location
    Fort Collins
    Posts
    484

    Default

    Yeah and it sucks! They will see their ratings drop like a rock! This has to be one of their dummiest ideas ever! The music yuck!
    This post came from Radiodude!

  3. #3

    Default

    from radioinsight.com;

    It's almost like the author knows these guys! amusing..

    Then there is “Jammin 101.5” KJHM Denver. Last Friday KJHM relaunched at 5:00pm as it shifted its music from a 1970s/80s based playlist to Rhythmic Hot AC featuring the 1990’s through now. Branded as “The Next Generation of Jammin 101.5”, owner Max Media forgot to do one thing. There has been no marketing of the station. Nowhere has the station promoted the new format. Not even a post on any social media platform or the station’s website explaining what the “Next Generation” is or why listeners should care about the change that took place. All they’ve done is change the music without explaining why. If the station doesn’t think its worth promoting how is that fair to their employees and listeners? Max Media is basically saying their station is just filler until they come up with something better. Not every format change or new show launch will be like Empire or the worst to first run of WKTU New York in 1996. But if the new format debuts half-assed, with no marketing in place, or even just without a basic website and social media campaign to give listeners information about the station all it does is cripple the chances for success.

    Read More At: https://radioinsight.com/blog/blogs/...sting-effects/

  4. #4
    Join Date
    Jun 2012
    Location
    Westminster, CO
    Posts
    883

    Default

    I totally agree spikey. Lance is right on with that blog post.

 

 

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