KMAX 94.3 FM switching to mainstream rock format

[radiodude]

Well say goodbye to Classic Hits on 94.3 MAX FM, becasue starting this Monday:

KMAX 94.3 FM on Monday will relaunch with a mainstream rock format, according to a Townsquare Media Northern Colorado release.

Formerly a “classic hits” station, 94.3 Loudwire is a brand extension of Townsquare’s national rock website Loudwire.com.

“Northern Colorado has been longing for a station delivering this type of content, focusing specifically on the communities of Fort Collins, Loveland, and Greeley, and playing the best current rock music,” Townsquare Media Northern Colorado Operations Manager George King said in a written release.

The station will also carry the “Free Beer & Hot Wings” morning show from 5-10 a.m. weekdays, featuring Gregg “Free Beer” Daniels and Chris “Hot Wings” Michaels.

http://www.coloradoan.com/article/20...xt|FRONTPAGE|s

[Colorado Media Newsroom]

From All Access:



TOWNSQUARE MEDIA Classic Hits KMAX (MAX FM)/FT. COLLINS-GREELY, CO will relaunch with a mainstream rock format on MONDAY, DECEMBER 3rd.
The new 94.3 LOUDWIRE is a brand extension of TOWNSQUARE's national rock website LOUDWIRE.COM.
"NORTHERN COLORADO has been longing for a station delivering this type of content, focusing specifically on the communities of FORT COLLINS, LOVELAND and GREELEY, playing the best current rock music," TOWNSQUARE MEDIA NORTHERN COLORADO OM GEORGE KING said in a written release.
The station will also carry the syndicated "Free Beer & Hot Wings" morning show from 5-10a weekdays.

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[Colorado Media Newsroom]

From Radio Insight:



Townsquare Media will bring the brand of one of its online properties to the airwaves on Monday, December 3.
Classic Hits “94.3 Max-FM” KMAX-FM Wellington/Fort Collins, CO will shift to Rock as “94.3 Loudwire” utilizing the branding of its Loudwire.com. The move follows Townsquare’s launch of Adult CHR “Pop Crush 105.7” in September. KMAX will add the syndicated Free Beer & Hot Wings for mornings. That show is based out of sister 97.9 WGRD Grand Rapids.
The station rimshots the Fort Collins and Cheyenne WY markets, but had been focusing its programming on the Fort Collins market.


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[Colorado Media Newsroom]

From Radio Online:

Classic Hits KMAX-FM (MAX FM)/Fort Collins-Greely, CO, will flip back to Rock on December 3 as "The New 94.3 Loudwire," a brand extension of Townsquare Media's rock website Loudwire.com. Syndicated "Free Beer andamp; Hot Wings" will air in mornings from 5-10am weekdays.

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