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  1. #1

    Default November sweeps snapshot: 9News leads the pack

    From The Denver Post:

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    Denver TV stations are in the midst of the November sweeps, when local ratings are measured to set future advertising rates. The ratings period runs Oct. 30-Nov. 26. A quick snapshot of the standings as of Nov. 19, among 25-54-year-olds, weekdays in two key time periods:

    At 6 a.m., 9News leads the pack with a 1.6 rating, 15.8 share or percent of the viewing audience. 7News is second with a 0.9 rating, 8.7 share. CBS4 follows with a 0.7 rating, 7 share, tied with KWGN’s “Daybreak” (0.7 rating, 6.5 share). KDVR’s “Good Day Colorado” is at the bottom with a 0.6 rating, 6.2 share.

    At 10 p.m., 9News is on top with a 3.6 rating, 11.9 share. CBS4 and 7News are tied for second with a 1.7 rating, 5.5 share. Fox31 9-10 p.m. has a 1.7 rating, 2 share. Additionally, at 9 p.m., KTVD-Channel 20 turns in a 1.0 rating, 2.5 share.

    Compare those figures with 2008, when the People Meter technology was first in place, and you see a surprisingly similar amount of time spent using plain old television (oldsters have entrenched habits) but, as you’d expect, a huge jump in time spent time-shifting (via DVR) and watching via the internet. The market has gained 150,000+ in population since 2008; the value of a rating point now is 29,808 people versus 28,285 then.

    It’s the younger folks who have deserted conventional TV. The latest Nielsen report confirms there was a 21.7 percent decline in viewership over the past three years by 18-24-year-olds.


    “The weekly average has now dropped on a year-over-year basis for at least 10 consecutive quarters,” says Marketing Charts. Of course they’re consuming more media than ever, just not via TV. According to Nielsen’s latest report on shifts in viewing, “We’re seeing year-over-year overall growth in digital use of 16 percent among persons 18-34, with 53 percent growth in digital video viewing.”

    More...

 

 

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