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  1. April 29th, 2024, 09:50 AM #1
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    Default Major New Study Reveals Audio is a Major ROI Driver

    From Radio Online:

    "Profit Ability 2: The New Business Case for Advertising," a new study on marketing effectiveness from measurement firms Gain Theory and Ebiquity, along with media agencies EssenceMediacom, Mindshare and Wavemaker UK, was released last week. The study reveals how advertising drives profit over time. This

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