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  1. April 15th, 2024, 02:50 PM #1
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    Default Report: AM/FM Radio and Digital Should Be the Base Buy

    From Radio Online:

    While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. This week's Cumulus Media | Westwood One Audio Active Group blog examines how advertising works and why AM/FM

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