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  1. October 23rd, 2023, 02:08 AM #1
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    Default BIA Projects $175.6 Billion in 2024 Local Ad Spending

    From Radio Online:

    In its newly released 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $175.6 billion next year, primarily due to the political season. The 8.6 percent increase over 2023 is slightly shadowed by concerns of an economic downturn

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