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  1. October 16th, 2023, 10:40 AM #1
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    Default Veritonic Brand Lift Measurement for Baked-In Audio Ads

    From Radio Online:

    Veritonic has announced that clients can now measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, Veritonic says its brand lift solution does

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