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  1. #1

    Default Christmas 107.3 Debuts In Fort Collins

    From Radio Insight:

    The 90s Hits format and “B107.3” name have gone away after four years at iHeartMedia’s K297AK Loveland CO/97.9 KXBG-HD2 Cheyenne WY in favor of Christmas music as “Christmas 107.3“.
    While a Christmasized version of the B107.3 logo continues to appear on the station’s website and stream, all on-air imaging has removed the former branding.
    Prior to flipping to 90s Hits in 2017, the station used to go all-Christmas annually as “Santa 107.3” in 2014-16 and again as a stunt in August 2017 leading into the now former format.
    K297AK had a 0.7 share in the Spring 2022 Nielsen Audio ratings.



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