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  1. #1

    Default July 2021 Denver/Boulder Radio Ratings

    From Radio Insight:


  2. #2
    Join Date
    Jun 2012
    Location
    Westminster, CO
    Posts
    882

    Default

    You can see why KPTT 95.7 (at a 2.3) and KFCO 107.1 (at a 0.6) are trying the minor tweaks. Neither want to surrender all of the Rhythmic CHR audience to KQKS (at a 2.7). And with the addition of Hip-Hop KUVO-FM HD2 (104.7 FM) "the Drop", who have gotten up to 0.6 in 4 books, that audience is further splintered.

    I think KPTT can eventually beat KQKS with the right tweaks. The Rhythmic CHR audience isn't what is was though... a big chunk are now listening to online services.
    So 4 stations are trying to split an audience that would bring a 6.0-6.5 total.

    It's sad to see a full market coverage FM station, (KKSE 92.5) have a 0.4 with a 44k cume. But Kroenke doesn't need to make money. We still have 6 fulltime sports stations in Denver, plus KOA who does a good amount of sports programming.

  3. #3

    Default

    Quote Originally Posted by Rob View Post
    You can see why KPTT 95.7 (at a 2.3) and KFCO 107.1 (at a 0.6) are trying the minor tweaks. Neither want to surrender all of the Rhythmic CHR audience to KQKS (at a 2.7). And with the addition of Hip-Hop KUVO-FM HD2 (104.7 FM) "the Drop", who have gotten up to 0.6 in 4 books, that audience is further splintered.

    I think KPTT can eventually beat KQKS with the right tweaks. The Rhythmic CHR audience isn't what is was though... a big chunk are now listening to online services.
    So 4 stations are trying to split an audience that would bring a 6.0-6.5 total.

    It's sad to see a full market coverage FM station, (KKSE 92.5) have a 0.4 with a 44k cume. But Kroenke doesn't need to make money. We still have 6 fulltime sports stations in Denver, plus KOA who does a good amount of sports programming.


    I still don't get why they took music off 92.5 Could've made it into a hybrid station with sports and music, maybe classic country. What a waste

  4. #4

    Default

    Quote Originally Posted by Joshua View Post
    I still don't get why they took music off 92.5 Could've made it into a hybrid station with sports and music, maybe classic country. What a waste
    No music format on 92.5 ever did well so KSE figures, let's at least give our teams a FM home. I could be biased, 92.5 is all I listen to anymore on FM.

 

 

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