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January 2021 (1/7 - 2/3) Nielsen Audio Ratings Day 4: WRCH Holds Onto Most Of Its Christmas Audience
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    Default January 2021 (1/7 - 2/3) Nielsen Audio Ratings Day 4: WRCH Holds Onto Most Of Its Christmas Audience

    From Radio Insight:

    The fourth and final day of Nielsen Audio’s PPM releases bring Austin, Raleigh/Durham, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
    All the numbers can be found at RadioInsight.com/Ratings.

    Public News/Talk 90.5 KUT-FM takes a commanding lead in Austin with an 8.5 to 11.5 gain. Entercom AC “Majic 95.5” KKMJ drops to second 13.1 to 9.8. Waterloo Media Variety Hits “103.5 Bob-FM” KBPA trends rapidly downward 11.8 – 8.7 – 6.6 for what Ratings Expert Chris Huff notes is its lowest share since Holiday 2013. KBPA’s drop also coincides with the station’s transmitter move to Austin itself from San Marcos between Austin and San Antonio.
    Waterloo Media News/Talk 590/99.7 KLBJ jumps up to fourth 4.2 to 5.7, and University of Texas AAA 98.9 KUTX rounds out the top five with a 3.7 to 4.5 gain.
    Newly rebranded Waterloo Media Hot AC “Lucy 93.3” KGSR trends up 1.0 – 1.4 – 1.6.
    Public News/Talk 91.5 WUNC-FM leads Raleigh with a 9.9 to 11.3 gain. Well behind in second is Capitol Broadcasting AC “Mix 101.5” WRAL-FM sliding 9.0 to 7.5. iHeartMedia Conservative Talk “Talk 106.1” WTKK jumps up 5.4 to 7.0, followed by Curtis Media Variety Hits “96.1 BBB” WBBB up 6.1 to 6.9 and Radio One Adult R&B “Foxy 107.1/104.3” WFXC/WFKX down 7.9 to 6.8.
    Trending upward in Raleigh is Radio Training Network Christian AC “HIS Radio” 88.5 WRTP up 0.9 – 1.7 – 2.2.
    Emmis News/Talk 93.1 WIBC-FM retakes the Indianapolis lead 7.6 to 8.9, while sister AC “B105.7” WYXB falls 13.1 to 8.4 post Christmas music. Cumulus Classic Hits 104.5 WJJK rebounds 6.9 to 7.6, while iHeartMedia Classic Rock “Q95” WFBQ rises 5.7 to 6.8. Cumulus Country 95.5 WFMS jumps up two shares 4.6 to 6.6 for fifth.
    Also showing big gains in Indianapolis are Public News/Talk 90.1 WFYI up 4.0 to 5.5 and Sarkes Tarzian AAA 92.3 WTTS up 3.3 to 4.4.
    Midwest Communications Variety Hits “96.3 Jack-FM” WCJK leads Nashville with an 8.0 to 8.6 gain. iHeartMedia Classic Rock “105.9 The Rock” WNRQ rises to second 6.0 to 7.6. Cumulus Media News/Talk “99.7 WTN” WWTN rises 6.3 to 6.8. Public News/Talk 90.3 WPLN-FM rises 4.9 to 6.5.
    Trending downward is Cumulus Country “95.5 Nash Icon” 5.4 – 4.7 – 4.4.
    While BBC World Service 1430 WPLN rises 0.1 to 0.2, their streaming simulcast from 90.3 WPLN-HD3 surges 0.1 to 1.5.
    iHeartMedia Conservative Talk 1130 WISN regains its Milwaukee lead 8.2 to 11.0. Co-owned Classic Hits “95.7 Big-FM” WRIT slips 10.4 to 8.8. Good Karma News/Talk 620/103.3 WTMJ rises 6.0 to 6.5.
    Two years after its flip to Sports, iHeartMedia’s “97.3 The Game” WRNW-FM starts showing movement as it trends up 0.7 – 1.2 – 1.5. Good Karma’s “94.5 ESPN” WKTI has yet to show growth as it rises 0.8 to 0.9.
    iHeartMedia Rock 94.1 WHJY leads Providence with an 8.7 to 10.4 gain. Hall Communications Country “Cat Country 98.1” WCTK follows 7.4 to 8.1, followed by Cumulus trio of AC “Lite 105” WWLI (15.1 to 7.1), News/Talk 630 WPRO/99.7 WEAN (5.4 – 6.1) and CHR “92 Pro-FM” WPRO-FM (5.4 – 6.1).
    Both Public News/Talkers rise in Providence with 89.7 WGBH-FM Boston up 2.7 to 3.5 and “The Public’s Radio” 89.3 WNPN up 1.7 to 2.5.
    Entercom Adult R&B “95.7 R&B” WVKL continues to dominate Norfolk with a 12.8 to 13.7 rise. Sinclair Media Variety Hits ranks second up 6.3 to 8.2 as Sinclair begins subscribing to Nielsen. iHeartMedia Hip Hop “103 Jamz” WOWI trends up 5.4 – 6.0 – 6.6 for third. Max Media Country “Eagle 97.3” WGH-FM surges up 3.8 to 5.3.
    Renda AC 96.1 WEJZ remains on top in Jacksonville with a 15.1 to 9.4 slide. Cox Media Group News/Talk 104.5 WOKV rebounds 8.4 to 9.2 for second followed by co-owned Classic Rock “Eagle 96.9” WJGL 8.3 – 8.5. Public News/Talk 89.9 WJCT-FM surges up 4.3 to 6.2 for what Huff notes is a station record to tie for fourth with iHeartMedia Country 99.1 WQIK with its own 4.8 to 6.2 surge.
    Entercom Adult R&B 97.1 WQMG jumps 8.8 to 10.6 to lead Greensboro. iHeartMedia AC “Mix 99.5” WMAG drops to second 16.8 to 9.6. Dick Broadcasting Classic Rock “Rock 92” WKRR trends down to third 10.2 – 9.9 – 8.7.
    Both Country stations in Greensboro are up with Entercom’s “93.1 The Wolf” WPAW up 4.0 to 5.6 and iHeartMedia’s “Q104.1” WTQR up 4.3 to 4.9. Public News/Talk 88.5 WFDD jumps up 3.0 to 4.3.
    Hubbard Hot AC 97.9 WRMF remains on top of West Palm Beach holding steady at 8.7. Hubbard’s Classic Hits “Sunny 107.9” WEAT drops 8.7 to 6.5 for second. iHearMedia AC “Kool 105.5” WOLL is third 6.8 to 6.4 followed by co-owned Classic Rock “Gater 98.7” WKGR 5.6 to 5.7. Public News/Talk 91.3 WLRN-FM Miami, heard on a local translator, places fifth up 4.0 to 4.8.
    With the neighboring market subscribers now showing, an additional Miami station shows up with a significant audience in West Palm Beach. Cox Soft AC “Easy 93.1” WFEZ by itself had a 3.2 share, with its stream adding an additional 2.1.
    Cumulus Adult R&B 103.5 WRBO leads Memphis 11.0 to 11.8. Surging upwards to second is iHeartMedia “95.7 Hallelujah-FM” WHAL 6.9 – 7.4 – 9.6. iHeart Adult R&B “V101” KJMS slips to third down 10.0 to 8.2.
    Entercom AC “Lite 100.5” WRCH holds onto the majority of its Christmas music audience with a slight 17.5 to 14.1 drop. The company held the top three slots in the market with Hip Hop “Hot 93.7” WZMX in second with a 7.1 to 8.1 rise, while News/Talk 1080 WTIC tied for third 5.8 to 6.8. Tying WTIC was Public News/Talk 90.5 WNPR with a 5.4 to 6.8 gain for yet another format record this month.



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