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  1. #1

    Default iHeartMedia AAAs In Fort Collins & Temecula Move To Alternative

    From Radio Insight:



    Following the programming strategy and staff changes made across the company earlier this month, some of the overriding changes at some niche formats have become noticeable.

    With music scheduling moving to the corporate level, niche formats at small and medium markets became most likely to be prone to changes and that is especially the case with the AAA format. To that end, that has been the case at “Radio 94.5” KMYT Temecula CA and “Radio 94.9” K235BT/KSME-HD2 Fort Collins CO as both stations are now running the national Alternative music logs and voicetrackers.

    K235BT launched as AAA in May 2013, with KMYT following suit in August 2014. The change at K235BT puts it in direct format competition with Townsquare Media’s “94.3 The X” KMAX-FM Wellington/Fort Collins. KMAX-FM had a 0.9 share in the Fall 2019 Nielsen Audio ratings, while K235BT had a 0.4 share.

    The changes leave 97.3 KBCO Denver as the only AAA in the company’s portfolio.

    more

  2. #2
    Join Date
    Jun 2012
    Location
    Fort Collins
    Posts
    469

    Default

    Quote Originally Posted by Colorado Media Newsroom View Post
    From Radio Insight:



    Following the programming strategy and staff changes made across the company earlier this month, some of the overriding changes at some niche formats have become noticeable.

    With music scheduling moving to the corporate level, niche formats at small and medium markets became most likely to be prone to changes and that is especially the case with the AAA format. To that end, that has been the case at “Radio 94.5” KMYT Temecula CA and “Radio 94.9” K235BT/KSME-HD2 Fort Collins CO as both stations are now running the national Alternative music logs and voicetrackers.

    K235BT launched as AAA in May 2013, with KMYT following suit in August 2014. The change at K235BT puts it in direct format competition with Townsquare Media’s “94.3 The X” KMAX-FM Wellington/Fort Collins. KMAX-FM had a 0.9 share in the Fall 2019 Nielsen Audio ratings, while K235BT had a 0.4 share.

    The changes leave 97.3 KBCO Denver as the only AAA in the company’s portfolio.

    more
    What a surprise that Iheart did this move! So much for local Radio (on what Radio 94.9 was suppose to be)!
    For KMAX, it always had a hard time getting the numbers up there! I don't see this format lasting to much longer on Max at all! And besides,
    just one localized person on Max? SHelby?
    This post came from Radiodude!

 

 

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