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  1. #21
    Join Date
    Jun 2012
    Fort Collins


    Quote Originally Posted by Rob View Post
    We have no idea about anyone's wealth. They could've taken every dollar they had and then some for this business.
    You just don't know.

    The fact is it's VERY expensive to own and run a radio station... even more for one that is independent from having the advantages of a cluster or a corporation who can bankroll a lot more things. Or can afford undercut the competition in ad rates for longer.

    I have big respect that they were able to do it for 5 years. The market is very competitive.

    They may have had to sell the translator to stay in business enough just to keep the 1510AM signal going or pay off existing loans. We just don't know their situation or plans.

    I do know as a person who went all in on a station in the past, I bet they didn't make the decision to sell 93.7FM lightly since I bet they poured their hearts and souls into "The Rock".

    Hopefully they will be able to get another FM translator or two in place and keep going after the transfer of 93.7FM happens. We will just have to see what happens.

    It sucks that things have changed so much in the last 20-30 years in radio where we are losing most of the independent radio station owners. Consolidation and the whole Telcom '96 bill didn't make radio better in my opinion.
    Yeah I know, I just figured she was well off.. I mean who can afford to dish out $1.6 million to buy a radio station back then? To start her own and to run it as a local business and to give local business a chance?

    I am sure it was not any easy decision to sell 93.7 translator at all? I am just disappointed that she has not said anything on air to the listners that she worked so hard to get?
    She can't upgrade the 92.9 one because it's between The Bear and The Peak in Colorado Springs! No one well listen to it on AM (you and I know that to).
    To find another translator to use? That is doubtful, there isn't that many left and not enough room on the FM dial!
    If she could do is? Turn it into an online radio station? That might work or not?

    Yeah I know but do keep in mind that Iheartmedia is also in Financial ruins to! She could have just sold the 92.9 to Iheart.. She didn't
    This post came from Radiodude!



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