NFL on Channel 9 scores huge ratings, but more locals watch DNC overall

[Colorado Media Newsroom]

Bill Clinton at DNC 2012


KUSA’s decision to carry the Giants-Cowboys football game rather than Democratic National Convention coverage Wednesday night paid dividends in terms of ratings –if not in terms of civic responsibility. For the 8-9:30 p.m. block, which coincided with the night’s climactic speech by former President Bill Clinton in Charlotte, NBC’s football telecast on KUSA scored an 11.6 rating, 26.9 share among voting age viewers (18+). That translates to some 339,000 people in this market watching the game on Channel 9, a ratings victory.

Overall, however, 2,000 more voting age viewers in this market tuned in the political convention than the football game. The competition showing DNC coverage –locally KRMA, KCNC, KMGH, MSNBC, Fox News and CNN — scored 341,000 people combined.

PBS’ extended coverage did very well here. The breakdown: 72,000 Denver-area viewers watched PBS coverage on KRMA, 41,000 watched CBS News coverage on KCNC, 46,000 watched ABC News coverage on KMGH, 68,000 watched MSNBC, 60,000 watched Fox News Channel and 54,000 watched CNN.

Nationally, Nielsen reported Wednesday’s game was the third-most watched “NFL Kickoff” game in the 11-year history of the event with 23.9 million viewers.



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