Get ready for next month:G4 to get a new name and new proramming

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Beginning April 22, 2013, the G4 network will be rebranded the Esquire Network, the only television network aimed at the full, multi-faceted lives of today’s modern men. Esquire Network will expand on G4’s foundation of games, gear and gadgets to reflect the broad range of interests, passions and aspirations that define men today. Esquire Network’s programming will capture the classic voice, impeccable style and unmistakable wit that have come to define Esquire, the original men’s magazine and premier authority on contemporary man. Diverse program categories and genres will feature not only gaming and technology, but also entertainment, food, fashion, women, humor, travel, competition, danger and more.

The network will feature a blend of unscripted and scripted series, and movies and specials that appeal to today’s man. Partnering with the industry’s top producers and talent, the Esquire Network team is developing a slate of engaging all-new original series such as Knife Fight, a passionate celebration of food, executive produced by Drew Barrymore, Flower Films and Authentic Entertainment. Hosted by "Top Chef" winner Ilan Hall, Knife Fight is an underground, after-hours cooking competition where talented chefs go head to head in front of a rowdy crowd of celebrities, critics and die-hard foodies. Another original series, The Getaway (working title), is executive produced by Anthony Bourdain and Zero Point Zero and features travel-loving, well known personalities - people deservedly famous for excellence in their fields - who take viewers to their favorite city on the planet, giving the insiders’ track on their top spots to eat, drink, shop and hang out.

Fan favorite competition series American Ninja Warrior will return for its fifth season, to air this summer on Esquire Network and NBC. Additionally, Esquire Network will complement its slate of original programming with ambitious and witty scripted series that include NBC’s Emmy-nominated comedy, Parks and Recreation, and the critically acclaimed series from STARZ, Party Down. Additional programming announcements will be made in the coming weeks.

Esquire Network will offer a full web and mobile experience, linked to the popular men’s destination website Esquire.com. The network’s new website will feature original web series that integrate with the network’s brand and programming, dedicated mobile apps that provide enhanced digital experiences for original programs, and a substantial social presence in support of the new network. Full episodes will be available via the TV Everywhere initiative and Video On Demand.

If you're looking for more insight, give this New York Times article on the Esquire Network a read. Stay tuned for more information in the coming weeks on the Esquire Network, coming April 22nd.