March 2nd, 2017, 07:43 PM
I feel bad for the folks at SoCo. They have experienced management, but I don't know about their background in selling to mostly direct retail clients. It's a whole different animal than selling in a typical medium market environment that has a lot of agency buys. The model of paying to LMA many of their signals doesn't seem to be working. Obviously there's a cash flow problem.
Pueblo could use a good news/talk station that has a live morning show at least. But the resources needed to pull that off would be considerable.
If I were SoCo, I'd try to deploy some assets in Fremont County, namely moving the 93.9 translator west towards Cañon City (which might be tough if you don't actually own it) then have it repeat 101.3 or 103.3 or possibly 94.7. Then again, as a non-fill-in translator, SoCo couldn't own it and repeat one of their own stations. And moving a translator from a larger to a smaller area wouldn't make much sense if you want to sell it later. So, it's probably dead before it starts.
Granted, Fremont County isn't the most robust retail market, but there is less competition. Anything that comes from Cheyenne Mountain experiences varying degrees of multipath unless you're well to the south of the Arkansas River. Cheyenne Mountain FMs unless aided by a translator are basically unlistenable in Cañon City. In Florence and Penrose they fare better, but they're not great.