Colorado Media Newsroom
September 6th, 2023, 09:27 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/09/whll-200x200.jpgAudacy flipped Classic Country “98.1 Hall of Fame Country” 1450 WHLL/98.1 W251CT Springfield MA to Spanish CHR “La Nueva 98.1 (https://www.audacy.com/stations/nueva981)” on Friday, September 1.
The new format places WHLL up against Full Power Radio’s “Bomba 104.5 (https://www.bombaradio.com/#)” 1490 WSPR/W283CK. Candy Cintron, Brand Manager of “El Zol 107.9 (https://www.audacy.com/elzolradio)” WLZL Bowie MD/Washington DC, adds those duties for WHLL as well.
WSPR is currently sixth in the Springfield market with a 3.9 share in the July 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/springfield-ma/), but was as high as third with a 6.2 share in May. WHLL had a mere 0.2 share in July.
more (https://radioinsight.com/headlines/258395/whll-drops-hall-of-fame-country-for-something-nueva/)
https://radioinsight.com/wp-content/images/2023/09/whll-200x200.jpgAudacy flipped Classic Country “98.1 Hall of Fame Country” 1450 WHLL/98.1 W251CT Springfield MA to Spanish CHR “La Nueva 98.1 (https://www.audacy.com/stations/nueva981)” on Friday, September 1.
The new format places WHLL up against Full Power Radio’s “Bomba 104.5 (https://www.bombaradio.com/#)” 1490 WSPR/W283CK. Candy Cintron, Brand Manager of “El Zol 107.9 (https://www.audacy.com/elzolradio)” WLZL Bowie MD/Washington DC, adds those duties for WHLL as well.
WSPR is currently sixth in the Springfield market with a 3.9 share in the July 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/springfield-ma/), but was as high as third with a 6.2 share in May. WHLL had a mere 0.2 share in July.
more (https://radioinsight.com/headlines/258395/whll-drops-hall-of-fame-country-for-something-nueva/)