Colorado Media Newsroom
September 1st, 2023, 01:41 PM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/09/new1023-200x200.jpgAfter an hour of farewell songs, Sound Management flipped Classic Hits “Throwback 102.3” WYET New Carlisle/South Bend IN to Adult R&B “The New 102.3 (https://thenew1023.com)” at noon today.
Positioning as “Michiana’s Home For R&B and Old School”, the new brand is launching with 10,000 songs commercial-free. The first songs heard were 50 Cent “In Da Club”, Tevin Campbell “Can We Talk”, and Beyonc? “Break My Soul”.
The flip comes ahead of the sale (https://radioinsight.com/headlines/256035/station-sales-week-of-7-28/) of Partnership Radio’s cross-town “Mix 106.3 (https://www.mix106online.com)” WUBU South Bend to VCY America (https://www.vcy.org), which will flip the station to their Christian network. WYET is actively promoting that when WUBU flips for listeners to switch over to them.
more (https://radioinsight.com/headlines/258284/the-new-102-3-saves-rb-and-old-school-in-south-bend/)
https://radioinsight.com/wp-content/images/2023/09/new1023-200x200.jpgAfter an hour of farewell songs, Sound Management flipped Classic Hits “Throwback 102.3” WYET New Carlisle/South Bend IN to Adult R&B “The New 102.3 (https://thenew1023.com)” at noon today.
Positioning as “Michiana’s Home For R&B and Old School”, the new brand is launching with 10,000 songs commercial-free. The first songs heard were 50 Cent “In Da Club”, Tevin Campbell “Can We Talk”, and Beyonc? “Break My Soul”.
The flip comes ahead of the sale (https://radioinsight.com/headlines/256035/station-sales-week-of-7-28/) of Partnership Radio’s cross-town “Mix 106.3 (https://www.mix106online.com)” WUBU South Bend to VCY America (https://www.vcy.org), which will flip the station to their Christian network. WYET is actively promoting that when WUBU flips for listeners to switch over to them.
more (https://radioinsight.com/headlines/258284/the-new-102-3-saves-rb-and-old-school-in-south-bend/)