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View Full Version : WYRD-FM Launches New Late Morning Show Ahead Of Frequency Change



Colorado Media Newsroom
March 20th, 2023, 09:50 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/images/2023/03/989word.jpg?resize=200%2C200&ssl=1Ahead of the station’s move to 98.9 (https://radioinsight.com/headlines/249475/magic-98-9-and-106-3-word-to-swap-frequencies/) on Tuesday, March 28, Audacy Conservative Talk “WORD 106.3 (https://www.audacy.com/1063word)” WYRD-FM Simpsonville/Greenville SC has announced a new 10am-12pm show hosted by Bill Frady.
?Straight Talk with Bill Frady? replaces a simulcast of WBT Charlotte’s Vince Coakley in the timeslot. Frady has been with WYRD-FM since 2015 as a weekend and fill-in host where he had been hosting “LockNLoad” on Sunday evenings.

Audacy announces the launch of a new midday news talk show on 106.3 WORD (WYRD-FM) in Greenville. The station expands Bill Frady?s ?LockNLoad? Sunday show to ?Straight Talk with Bill Frady,? weekdays from 10:00 a.m. to 12:00 p.m. ET effective immediately.
?Bill Frady has provided great content doing swing shifts on 106.3 WORD for years,? said Steve Sinicropi, Senior Vice President and Market Manager, Audacy Greenville-Spartanburg. ?Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup. Adding Bill Frady to our full-time on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station?s expanded 100,000-watt signal.?
?I?m excited to join the all-star weekday lineup on 106.3 WORD,? said Frady. ?As a long-time listener and fan of the station, I?m incredibly grateful for the opportunity to share my voice and fire up WORD?s fast-growing audience between 10:00 a.m. and noon each weekday.?
Bill Frady has called Greenville home since 1976. His early radio inspiration came from the station?s former host, Russ Cassell. Frady has been a voice on WYRD-FM since 2015 as a fill-in host for Tara Servatius, Bob McLain and Charlie James, as well as the host of the Sunday evening show, ?LockNLoad with Billy Frady.? As a military veteran with a martial arts background, Frady is an expert on the world of firearms and the 2nd Amendment.



more (https://radioinsight.com/headlines/250015/wyrd-fm-launches-new-late-morning-show-ahead-of-frequency-change/)