Colorado Media Newsroom
December 5th, 2022, 07:12 AM
From Talkers:
This is a test of the TALKERS FEED SYSTEM.https://www.talkers.com/wp-content/uploads/2022/11/gaglad.jpgBy Steve Lapa
Lapcom Communications Corp
President
https://www.talkers.com/wp-content/uploads/2022/12/lapastevewriter.jpg (https://www.talkers.com/wp-content/uploads/2022/12/lapastevewriter.jpg)PALM BEACH GARDENS, Fla —*Did Elon Musk land Twitter on the dreaded ?no-buy? list? You remember the list that Rush Limbaugh built.
Why else would Twitter suddenly offer some advertisers a value-added BOGO based on spend level?
Start with the exit of key Twitter advertising executives and the valuable relationships they built over the years. It?s not easy to find instant replacements, especially when you?re changing the culture at Mach 4 speed. Follow with Elon Musk creating an environment so unpredictable that major advertisers quickly hit the pause button. Just because the need is now to launder a fight with Apple CEO Tim Cook in full public view, mess with Twitter verifications, redefine free speech, and layoff thousands doesn?t mean ad sales will plummet, or does it?
Even when arguably the richest man in the world is pushing the buttons, can he help tank advertiser confidence? Yes, the ad revenue engine started sputtering, and the Twitter ad flow was obviously slowing down. After all, The Wall Street Journal reported nearly 90% of Twitter?s revenues come from ad sales, so new owner Elon would never upset clients like General Motors, Volkswagen, Pfizer, General Mills, etc. to the point of hitting the ad pause button, would he? Why risk a permanent caution flag on Twitter? Surely the richest man in the world understood the consequences of his actions before he hit the send button.
When the leader is alone and so ahead of the pack, the troops can?t cover the ground fast enough, chaos and uncertainty set in, and most blue-chip advertisers hate chaos and uncertainty. You can almost hear a marketing director say, ?Why would I invest my money in that tornado, let the dust settle first and then we will re-evaluate.? So how do we connect the dots to what you do every day?
Never forget what you get paid to do — close business. Your opinion of the tornado is important to you, but the professional never takes his/her focus off the goal.
Great leaders will often break the mold and reshape it. Be smart about where you stand when leadership is shuffling the deck. Stay focused on your role — close the business.
Expect the unexpected. Selling in a roller coaster environment is never simple. Lean in on the foundation of loyal audience that will stay with the program.
Darwin. Remember his theory. It isn?t the strong who survive, it is those who are most adaptable to change.
Selling is never simple when you face no-buys or scrubbing. However, the focused seller can always find a simple path to closing the business.
Happy selling!
https://www.talkers.com/wp-content/uploads/2019/01/1-tbugk.jpg (https://www.talkers.com/wp-content/uploads/2019/01/1-tbugk.jpg)
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at:*Steve@Lapcomventures.com (https://www.talkers.commailto:Steve@Lapcomventures.com)
https://feedpress.me/link/23507/15825903.gif
More... (https://feedpress.me/link/23507/15825903/pending-business-from-rush-to-elon)
This is a test of the TALKERS FEED SYSTEM.https://www.talkers.com/wp-content/uploads/2022/11/gaglad.jpgBy Steve Lapa
Lapcom Communications Corp
President
https://www.talkers.com/wp-content/uploads/2022/12/lapastevewriter.jpg (https://www.talkers.com/wp-content/uploads/2022/12/lapastevewriter.jpg)PALM BEACH GARDENS, Fla —*Did Elon Musk land Twitter on the dreaded ?no-buy? list? You remember the list that Rush Limbaugh built.
Why else would Twitter suddenly offer some advertisers a value-added BOGO based on spend level?
Start with the exit of key Twitter advertising executives and the valuable relationships they built over the years. It?s not easy to find instant replacements, especially when you?re changing the culture at Mach 4 speed. Follow with Elon Musk creating an environment so unpredictable that major advertisers quickly hit the pause button. Just because the need is now to launder a fight with Apple CEO Tim Cook in full public view, mess with Twitter verifications, redefine free speech, and layoff thousands doesn?t mean ad sales will plummet, or does it?
Even when arguably the richest man in the world is pushing the buttons, can he help tank advertiser confidence? Yes, the ad revenue engine started sputtering, and the Twitter ad flow was obviously slowing down. After all, The Wall Street Journal reported nearly 90% of Twitter?s revenues come from ad sales, so new owner Elon would never upset clients like General Motors, Volkswagen, Pfizer, General Mills, etc. to the point of hitting the ad pause button, would he? Why risk a permanent caution flag on Twitter? Surely the richest man in the world understood the consequences of his actions before he hit the send button.
When the leader is alone and so ahead of the pack, the troops can?t cover the ground fast enough, chaos and uncertainty set in, and most blue-chip advertisers hate chaos and uncertainty. You can almost hear a marketing director say, ?Why would I invest my money in that tornado, let the dust settle first and then we will re-evaluate.? So how do we connect the dots to what you do every day?
Never forget what you get paid to do — close business. Your opinion of the tornado is important to you, but the professional never takes his/her focus off the goal.
Great leaders will often break the mold and reshape it. Be smart about where you stand when leadership is shuffling the deck. Stay focused on your role — close the business.
Expect the unexpected. Selling in a roller coaster environment is never simple. Lean in on the foundation of loyal audience that will stay with the program.
Darwin. Remember his theory. It isn?t the strong who survive, it is those who are most adaptable to change.
Selling is never simple when you face no-buys or scrubbing. However, the focused seller can always find a simple path to closing the business.
Happy selling!
https://www.talkers.com/wp-content/uploads/2019/01/1-tbugk.jpg (https://www.talkers.com/wp-content/uploads/2019/01/1-tbugk.jpg)
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at:*Steve@Lapcomventures.com (https://www.talkers.commailto:Steve@Lapcomventures.com)
https://feedpress.me/link/23507/15825903.gif
More... (https://feedpress.me/link/23507/15825903/pending-business-from-rush-to-elon)