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Colorado Media Newsroom
October 11th, 2022, 08:30 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/images/2022/10/waun.jpg?resize=200%2C200&ssl=1Magnum Media has flipped Oldies 1350 WEZY Portage WI and its two translators 96.9 W245DQ Waunakee and 102.1 W271DQ Baraboo to Rock “WAUNa Rock (https://v7player.wostreaming.net/459)“.
Soon to adopt WAUN call letters, the branding is pronounced Wau-nah to emphasize the calls and to sound like “Wanna Rock”. The flip matches the company’s recent change (https://radioinsight.com/headlines/239075/magnum-media-brings-classic-rock-to-southern-wisconsin/) at WFAW Fort Atkinson WI including the addition of Premiere Networks’ The Woody Show in mornings.
The Wisconsin Dells/Baraboo area served by the station previously did not have a Rock based format, mostly served by rimshot signals from Madison.
The WEZY call letters will be moved to newly acquired sister AC 105.7 WCFW (https://player.amperwave.net/11070) Chippewa Falls/Eau Claire to match its new “105.7 WEZY” branding.



more (https://radioinsight.com/headlines/243892/wauna-rock-in-baraboo/)