Colorado Media Newsroom
July 26th, 2022, 08:42 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2022/07/1027austin-200x200.pngFor the second time this year, Waterloo Media has launched a new format on 102.7 K274AX Austin as the translator has flipped from Spanish CHR “Mega 102.7” to Sports “ESPN 102.7 (https://www.facebook.com/1027espn/)“.
The new brand becomes the third Sports station in the market joining Genuine Austin Radio’s “104.9 The Horn (https://hornfm.com)” KTXX-FM Bee Cave and iHeartMedia’s “1300 The Zone (https://am1300thezone.iheart.com)” KVET. The station will feature local programming including sister “101X (https://www.101x.com)” KROX-FM hosts Jason Dick and CJ Morgan and 590/99.7 KLBJ (https://www.newsradioklbj.com) afternoon Sports hosts Ed Clements and B-Doe.
The now former Spanish CHR format had just debuted in January (https://radioinsight.com/headlines/218703/waterloo-media-launches-mega-102-7-austin/) replacing the then 8 month old Rhythmic AC “The Vibe 102.7” brand. Mega registered a 1.2 share in the June 2022 Nielsen Audio ratings trending up from 0.4 and 0.9 the previous two months.
more (https://radioinsight.com/headlines/234726/waterloo-media-launches-espn-102-7-austin/)
https://radioinsight.com/wp-content/images/2022/07/1027austin-200x200.pngFor the second time this year, Waterloo Media has launched a new format on 102.7 K274AX Austin as the translator has flipped from Spanish CHR “Mega 102.7” to Sports “ESPN 102.7 (https://www.facebook.com/1027espn/)“.
The new brand becomes the third Sports station in the market joining Genuine Austin Radio’s “104.9 The Horn (https://hornfm.com)” KTXX-FM Bee Cave and iHeartMedia’s “1300 The Zone (https://am1300thezone.iheart.com)” KVET. The station will feature local programming including sister “101X (https://www.101x.com)” KROX-FM hosts Jason Dick and CJ Morgan and 590/99.7 KLBJ (https://www.newsradioklbj.com) afternoon Sports hosts Ed Clements and B-Doe.
The now former Spanish CHR format had just debuted in January (https://radioinsight.com/headlines/218703/waterloo-media-launches-mega-102-7-austin/) replacing the then 8 month old Rhythmic AC “The Vibe 102.7” brand. Mega registered a 1.2 share in the June 2022 Nielsen Audio ratings trending up from 0.4 and 0.9 the previous two months.
more (https://radioinsight.com/headlines/234726/waterloo-media-launches-espn-102-7-austin/)