Colorado Media Newsroom
July 3rd, 2022, 10:50 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2022/07/kona-200x200.pngTownsquare Media has moved its CHR “Kiss-FM (https://kissfm1053.com)” brand from 97.5 KOLW Basin City to newly acquired (https://radioinsight.com/headlines/229029/fcc-approves-townsquares-cherry-creek-acquisition-while-townsquare-seeks-to-retain-one-additional-station/) 105.3 KONA-FM Kennewick WA.
The move upgrades the brand from the 50kW Class C1 signal to KONA-FM’s 100kW Class C signal as it replaces Cherry Creek Media’s former AC “Mix 105.3” brand. “105.3 Kiss-FM” continues to feature The Jubal Show in mornings, WJLK Asbury Park NJ’s Matt Ryan in middays, Brand Manager Dan Roberts (https://radioinsight.com/headlines/222403/dan-roberts-joins-kolw-as-brand-manager-afternoon-host/) in afternoons, and PopCrush Nights in evenings.
In the Fall 2021 Eastlan Ratings, “Kiss-FM” was fourth in the Kennewick/Richland/Pasco market with a 6.6 share, but trailed Stephens Media Group’s competing CHR “Power 99.1 (https://www.power991fm.com)” KUJ-FM’s second ranked 8.0 share. KONA-FM was tenth with a 4.5 share.
As KOLW moves into the Allen N. Blum led Tri-Cities Divestiture Trust, it has flipped to Classic Hits as “97.5 Kool-FM (https://975koolfm.com/)” resurrecting the format and branding heard on the station from 2004 to 2013 (https://radioinsight.com/headlines/85120/kolw-goes-from-kool-to-hot/). It becomes the second Classic Hits station to launch in the market (https://radioinsight.com/headlines/229123/stephens-launches-big-95-7-in-tri-cities-as-the-bridge-moves-to-106-1/) in as many weeks following Stephens Media Group’s launch of “Big 95.7 (https://big957.com)” KKSR Walla Walla/Kennewick on June 17.
We first reported on the likelihood of all of these changes in our May 17 Domain Insight (https://radioinsight.com/headlines/netgnomes/225530/domain-insight-5-11-townsquare-cherry-creek-spinoffs-to-result-in-flips-at-multiple-operators/).
more (https://radioinsight.com/headlines/231120/kiss-fm-moves-in-tri-cities/)
https://radioinsight.com/wp-content/images/2022/07/kona-200x200.pngTownsquare Media has moved its CHR “Kiss-FM (https://kissfm1053.com)” brand from 97.5 KOLW Basin City to newly acquired (https://radioinsight.com/headlines/229029/fcc-approves-townsquares-cherry-creek-acquisition-while-townsquare-seeks-to-retain-one-additional-station/) 105.3 KONA-FM Kennewick WA.
The move upgrades the brand from the 50kW Class C1 signal to KONA-FM’s 100kW Class C signal as it replaces Cherry Creek Media’s former AC “Mix 105.3” brand. “105.3 Kiss-FM” continues to feature The Jubal Show in mornings, WJLK Asbury Park NJ’s Matt Ryan in middays, Brand Manager Dan Roberts (https://radioinsight.com/headlines/222403/dan-roberts-joins-kolw-as-brand-manager-afternoon-host/) in afternoons, and PopCrush Nights in evenings.
In the Fall 2021 Eastlan Ratings, “Kiss-FM” was fourth in the Kennewick/Richland/Pasco market with a 6.6 share, but trailed Stephens Media Group’s competing CHR “Power 99.1 (https://www.power991fm.com)” KUJ-FM’s second ranked 8.0 share. KONA-FM was tenth with a 4.5 share.
As KOLW moves into the Allen N. Blum led Tri-Cities Divestiture Trust, it has flipped to Classic Hits as “97.5 Kool-FM (https://975koolfm.com/)” resurrecting the format and branding heard on the station from 2004 to 2013 (https://radioinsight.com/headlines/85120/kolw-goes-from-kool-to-hot/). It becomes the second Classic Hits station to launch in the market (https://radioinsight.com/headlines/229123/stephens-launches-big-95-7-in-tri-cities-as-the-bridge-moves-to-106-1/) in as many weeks following Stephens Media Group’s launch of “Big 95.7 (https://big957.com)” KKSR Walla Walla/Kennewick on June 17.
We first reported on the likelihood of all of these changes in our May 17 Domain Insight (https://radioinsight.com/headlines/netgnomes/225530/domain-insight-5-11-townsquare-cherry-creek-spinoffs-to-result-in-flips-at-multiple-operators/).
more (https://radioinsight.com/headlines/231120/kiss-fm-moves-in-tri-cities/)