Colorado Media Newsroom
March 14th, 2022, 05:39 PM
From Radio Online:
Tony Hereau, Nielsen's VP of Cross Platform Insights, recently made a presentation to the American Association of Political Consultants entitled, The 10% Solution: Optimizing the Political Media Plan with Radio to Reach Swing Voters. His analysis finds that the addition of AM/FM radio to a
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b16988)
Tony Hereau, Nielsen's VP of Cross Platform Insights, recently made a presentation to the American Association of Political Consultants entitled, The 10% Solution: Optimizing the Political Media Plan with Radio to Reach Swing Voters. His analysis finds that the addition of AM/FM radio to a
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b16988)