April 25th, 2025, 01:40 PM
From Radio Insight:
It was the scenario that many American broadcasters had hoped for, but it was Canada where one of the country?s major chains, Bell Media, divested 45 radio stations to smaller regional groups last February. Even then, the feel good was quickly marred by a Bell executive declaring radio to no longer be a ?viable? business.
Bell had adapted national branding across its CHR (Virgin Radio), Mainstream AC (Move FM), Country (Pure Country), and Classic Hits stations (Bounce). ROR readers surveyed about the changes hoped that the move portended greater localism, although several pointed out that they would prioritize more salespeople over more on-air staff.*
The sales took more than a year to begin closing. Ontario-based My Broadcasting Corporation closed on four markets in March. Earlier this week, Zoomer Media, Maritime Broadcasting, and Vista Radio announced their changes, with three more groups to follow. The now-closed sales saw stations under the four various Bell monickers adopt at least 14 different brands, including Vista?s Classic Hits ?Summit Radio? and ?90s/?00s ?Go-FM.?*
On Wednesday, I began listening to the new stations, at least three of which have returned heritage radio brands to their markets. Despite readers? wish list, the new owners are dealing with radio?s current reality, too. I did encounter stations that were jockless after 10 a.m. or sharing hosts within a cluster. But I also heard a lot of new station excitement and much more the sense of place that I listen to out-of-market radio for. And at least one of the new clusters has gone from one market salesperson to three with a fourth and a manager on the way.
It would be hard for Canadian radio not to have sense of place now. There is a national election pending. The first French-language debate was last night. The English-language version is tonight. It?s also tax time, a topic that came up on every station I listened to. (On Kingston?s revived Fly 98.3, p.m. driver Wendy Wright said her sister had offered to teach her to do her own, but she would rather bribe her with ice-cream cake to do them for her.)
Canadian radio reacted to Donald Trump?s ?51st State? remarks by adding sweepers declaring that ?Canada is not for sale,? and with all-Canadian music days. In Wednesday?s listening, the place where the enhanced national pride most exerted itself was not just in the newscasts, but in the commercials where several onetime international brands such as Safeway reminded listeners that they were Canadian-owned now.
In general, I heard more public service overall than I do now on American radio. (To be fair, I was also doing more of my listening to morning shows than usual.) Toronto?s CFZM was one of several stations aligned with local food pantries; the head of that organization noted that 60% of his clients had some level of post-secondary education. That sense of greater community news was also driven by encountering news outside morning drive. (My Broadcasting?s Kingston stations are partnered with a news website.)
Here’s some of what I heard on Wednesday, April 16:
Vista?s CHSU (99.9 Sun FM) Kelowna, B.C., was one of Canada?s small-market powerhouses and also one of its first small-market music stations available via streaming. When I discovered them, they were running the Hot AC/CHR hybrid that was common in less fragmented markets but eventually became one of Bell?s Virgin Radio mainstream CHRs, before reclaiming the Sun FM name earlier this week under Vista.
One of the sweepers for morning team B-Mack & Karly describes the duo as ?dog-loving, hot music playing, and all-around fun.? ?We?re so proud to be back with the new version of Sun FM,? they said. One break that morning mentioned that the West Coast League baseball Falcons were looking for host families for players this summer. Here?s Sun FM just before 9 a.m., April 16:
Mackenzie Porter, ?These Days? (Canadian)
Rihanna, ?Where Have You Been?
Taylor Swift, ?Cruel Summer?
Loud Luxury, ?Crash? (Canadian)
Akon, ?Don?t Matter?
Tate McRae, ?Sports Car? (not Canadian content under current rules)
Rose, ?Toxic till the End???She sure sounds like Avril Lavigne,? said B-Mack
Billie Eilish, ?What Was I Made For??
Drake, ?Hotline Bling? (Canadian)
Pelch, ?Last Night? (Canadian, acoustic Noah Kahan/Myles Smith-feel)
Ariana Grande, ?Positions?
Teddy Swims, ?Bad Dreams?
Miley Cyrus, ?We Can?t Stop?
Sabrina Carpenter, ?Espresso?
Kendrick Lamar & SZA, ?Luther?
The Weeknd & Kendrick Lamar, ?Pray for Me? (Canadian)
My Broadcasting Corporation closed on its four stations in late March, taking Kingston, Ontario?s AC Bounce affiliate back to its heritage name CFLY (Fly 98.3) Kingston, Ontario.(In a reverse of the border blasters of the ?70s/?80s, My Broadcasting is also targeting Kingston with Classic Hits from a Watertown, N.Y., frequency.) It is the MBC cluster that is up to three sales people now with a planned five-person department.
During the transition period, My Broadcasting got 800 responses to an online survey asking about the station name and soliciting other programming comments. On the afternoon I heard Fly, p.m. driver Wendy Wright thanked a listener who had won a gift card at a local restaurant for ?getting our name right? and providing feedback.*
Here?s Fly 98.3 just before 4 p.m., April 16:
The Chicks, ?Landslide?
Harry Styles, ?Late Night Talking?
Teddy Swims, ?Bad Dreams?
Spice Girls, ?Stop?
The Weeknd, ?Dancing in the Flames? (Canadian)
Benson Boone, ?Sorry I?m Here for Someone Else?
Alyssa Reid, ?Alone Again??2010 Canadian reworking of Heart?s ?Alone? that anticipates the recent trend of reworking hits
Lifehouse, ?Hanging by a Moment?
Felix Cartal, ?Get What You Give??2017 Canadian remake of New Radicals
Tia Wood, ?Sky High? (Canadian)
Post Malone f/Morgan Wallen, ?I Had Some Help?
Loud Luxury & Dvbbs f/Kane Brown, ?Next to You? (Canadian)
Myles Smith, ?Stargazing?
Lennon Stella, ?La Di Da? (Canadian)
Zoomer Media?s CFZM (Zoomer Radio) Torontowas one of North America?s last successful Adult Standards radio stations, as well as the only big-signal music AM east of WSM Nashville. Over the last decade or so, it has added an FM translator and evolved to the mix of Soft AC and older Classic Hits that has sprung up in various markets over the last five years. It?s still one of the best places to hear the pop ?70s, a genre that Canada did particularly well.*
CFZM?s previous owner, Whiteoaks Communications, remained in radio and is about to close on its own Bell acquisitions in Hamilton and the Niagara region. Current owner Zoomer has taken over CJOS Owen Sound, Ontario, with plans to simulcast but do a local morning and afternoon show. That station hasn?t started streaming yet, but it made me want to hear the Toronto flagship again.
Zoomer Radio outside the drives has a lot of specialty shows, ranging from a Top 10 at 10 to ?60s, ?70s, and ?80s blocs at the appropriate evening hours. CFZM?s Morning Zoom with Andy & Jane still has the classic feel of an AM full-service morning show. There are full newscasts at :00 and :30. There was the food bank segment, as well as a preview of a long-running midday public-affairs show. One bit involved a suburban police department bemoaning the misuse of 911 to settle roommate disputes and complain about botched Tim Hortons orders.*
Here?s Toronto?s Zoomer Radio, following the 8 a.m. news:
Steve Miller Band, ?The Joker?
Jann Arden, ?Wonderdrug? (Canadian)
Jason Mraz, ?I?m Yours?
Guess Who, ?Clap for the Wolfman? (Canadian)
Kool & the Gang, ?Celebration?
Keith Hampshire, ?Daytime Night-Time? (Canadian)
Kylie Minogue, ?Can?t Get You Out of My Head?
Pagliaro, ?What the Hell I Got? (Canadian)
more